The journey towards achieving fair value standards has resulted in the loss of prudence and judgment in accounts outsourcing companies. Poor audits and troubled auditors have seeped into the very heart of the corporate system and rendered it dysfunctional. Further investigation into this matter has proved that the problems in the audit market may be perhaps due to some loopholes in the accounting standards in place.

Recent financial scandals such as the fraud at the Colonial Bank in the US to the disintegration of Carillion, the UK accounts outsourcing group has significantly pointed out the inefficiencies and errors in the system. One of the main problems is the structural dependency on the Big Four firms. Another problem is that auditors have failed to prevent investors from being cheated and to report criminal practices. The rules have become defunct and unnecessary for the practice.

Three decades ago, banks would manipulate their profits by valuing loans and keeping aside provisions for losses on loans without caring much about the existing economic situation. This incorrect higher scaling of profits was good news for many investors as they would get higher returns. However, these practices were detrimental to the economy leading to the savings and loans crisis of the 1980s and 90s.


What went or is going wrong

Managers who are spoilt by the equity incentives and fringe benefits are using the system for their own personal gains. The writing up of asset values in relation to market values, whether real or estimated, have enabled them to get profits, distribute dividends and increase share prices. The fair value system will only work if correct market valuations and proper estimates based on logic are prepared. The credibility of the company is what’s at stake and an auditor’s responsibility is to guard that.

However, auditors, especially in the Big Four firms, have shed that responsibility, instead of using their lobbying power to make decisions devoid of any judgment. This is where one of the drawbacks of the fair value approach creeps in. Rationale and prudence can only be restored if time is taken to understand the different uses of the models, estimates, and projections. This will help work around the manipulative nature of the historical cost approach.

There is always a place for new rules and approaches in the market. The problem of non-performing loans in Europe has been dealt with by creating a new rule, IFRS 9. The rule mandates that companies set aside bad debts provisions before incurring any losses, in order to be on the safe side. The rule is a healthy mix of fair value accounting and predecessor standards.


Principles of modern accounting

An important principle of modern accounting is fair value. The framers of accounting standards suggest the coordination of accounting rules globally and to do away with system loopholes. This method relates asset valuations with the prevailing market prices. The aim is to prepare accounts according to the current economic situation rather than the historical cost of the assets. It has since been accepted as a fundamental concept in modern accounting. The method has been adopted in the European accounting practices as well. The concept stems from the idea that accounts should be user-friendly. It has been used for volatile and fictitious valuations and extends to non-liquid assets with no certain market price.


This rational approach should accrue to all areas and regulate cash flows. Also, auditors should keep an eye on decisions made by financial directors and consult with them on important matters. The underlying aim of the audit market is to assure investors and the public of the fairness of accounts and this sanctity should be maintained. Changing the accounting rules is only the beginning.


What else can accountants do

It is also important for the accounting firms to include their clients in the discussions and allow them space to share their thoughts too. This helps in building trust as shared below.

  1. Be available proactively – Your clients may not be accounting experts and the words may be jargon to them. They may also be relying heavily on you for your opinion, suggestions, and recommendations.  It is important that you look for opportunities where you can add value to your client and ensure they don’t get stuck with any compliance issues or miss important deadlines.
  2. Give them enough space to intervene – You are an expert, no doubt but your client may also have a fresh view. You can tell them what can be done or what is the right way or wrong anyway. It is important to allow your clients to intervene so that they get the feeling that they have the control of their accounting and this authoritative feel can make them more comfortable to help you in getting their trust built in you.
  3. Breaking down the complexity for them – Explaining each process and accounting details of course is and should be one of your tasks. Accounting is a scary term for many and what an accountant may find a simple concept, could be a nightmare for others to understand. It is important that they know what you mean by the terms you use. Decide recurring meeting slots and discuss the financial data and performance with your client so that they know where are you heading and so that they don’t raise a concern out of the blue one day.


A better transparency, ethical accounting, and communication with customers can help get the faith back in outsourcing.

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